
Procreate.courses · 2023–26
Freya's Art Academy
How do you turn a course catalogue into a recurring revenue business?
$220K ARR · $18K MRR · ~1,384 subscribers
See the work
Head of Growth · Procreate.courses
One session you can book
Thirty minutes. One growth problem. You leave with a clear lever, the tradeoffs, and what to ship next week.
Next open Tue 3 Nov · 16:00
After the session you decide what it was worth and pay Botrstvo directly. 8 open times right now, confirmed instantly after email verification.
P&L owner who launches products, funnels, and revenue systems, not decks. Currently Head of Growth at Procreate.courses (Freya Courses), a $10M digital education business.
Previously: EPIDEMIC (Samsung, P&G, L'Oréal campaigns), Synthesia, Hisense. Built Avalan SaaS from whiteboard to enterprise contracts. Shipped Mira Draw to the App Store solo in 25 days.
Worthly started as free 15-minute charity portraits in my studio, same craft as paid editorial work. This is the same idea for growth sessions: finite hours, pay fair after, 100% to charity.

Procreate.courses · 2023–26
How do you turn a course catalogue into a recurring revenue business?
$220K ARR · $18K MRR · ~1,384 subscribers
See the work
TwoTap.art · 2022–25
How do you get 46,000 people from 180 countries to register for an event they've never heard of?
46K registrations · 19,274 hours watched · 60%+ checkout
See the work
Solo product · 2025–26
Built and shipped an iOS drawing app solo in 25 days using Claude Code. No developers hired.
Live on the App Store · 25 days idea to ship
See the work2024 – Present
Head of Growth · Procreate.courses
P&L for marketing, product, and revenue. $220K ARR subscription in under six months.
Earlier
Growth & campaigns · EPIDEMIC · Synthesia · Hisense
171M reach campaigns for Samsung, P&G, L'Oréal. Performance with brand craft.
Build
Co-founder / builder · Avalan · Mira · Worthly
SaaS to enterprise contracts. iOS App Store ship. Charity sessions that became Worthly.
Spine of projects with diagnosis, strategy, execution, results.
Subscription product live.
iOS drawing app shipped solo.

Next open Tue 3 Nov at 16:00. It confirms immediately after email verification.
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