Freya's Art Academy
Procreate.courses · 2023–26How do you turn a course catalogue into a recurring revenue business?
$220K ARR · $18K MRR · ~1,384 subscribers
Head of Growth · Procreate.courses
One session you can book
Thirty minutes. One growth problem. You leave with a clear lever, the tradeoffs, and what to ship next week.

Relevant experience
P&L owner who launches products, funnels, and revenue systems, not decks. Currently Head of Growth at Procreate.courses (Freya Courses), a $10M digital education business.
Previously: EPIDEMIC (Samsung, P&G, L'Oréal campaigns), Synthesia, Hisense. Built Avalan SaaS from whiteboard to enterprise contracts. Shipped Mira Draw to the App Store solo in 25 days.
Worthly started as free 15-minute charity portraits in my studio, same craft as paid editorial work. This is the same idea for growth sessions: finite hours, pay fair after, 100% to charity.
You should leave with
A good fit
Selected facts
Background
Selected work
How do you turn a course catalogue into a recurring revenue business?
$220K ARR · $18K MRR · ~1,384 subscribers
How do you get 46,000 people from 180 countries to register for an event they've never heard of?
46K registrations · 19,274 hours watched · 60%+ checkout
Built and shipped an iOS drawing app solo in 25 days using Claude Code. No developers hired.
Live on the App Store · 25 days idea to ship
More work
Spine of projects with diagnosis, strategy, execution, results.
Subscription product live.
iOS drawing app shipped solo.
Direct giving
After the session, you decide what it was worth and pay Botrstvo and Projekt Vida directly. Worthly takes no cut.
Ready when you are
Pick an open time. It confirms immediately after email verification.